I think that I would stick with a company, such as Vaseline, that has had a strong reputation and I know will work well. Although Butt-Paste is a brand name that describes exactly what the product will be used for, I don't think that it is a good brand name. This name could cause some controversy and even offend some people and may actually hurt their sales. Since both products are the same price, have the same ingredients, and work just as well, I would have to stick with a brand name that has a good name running.
In my post about product branding, I believe that having a good, catchy, easy-to-say brand name is key in how well the company performs in terms of sales and how easy it will be to market their product. Brand names like Vaseline and Chap-Stick are names that are widely used to describe the product (rather than petroleum jelly and lip balm). This shows that the company is reliable and has been around for a long time, which is why I would choose Vaseline over Butt-Paste and day of the week. Do you think that brand names actually play a role if the product is identical, has the same ingredients, and costs the same?
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