Saturday, January 30, 2010

Response to the 4 P's of Marketing

This is in response to Alex's post on applying the 4 P's of the marketing mix for a job. I agree with what he said about the place component of applying for a job. Like he said, similar to a grocery store, if a person is within a close proximity to the job location, this may increase the likelihood of being hired. I think that the place component can also be applied to the person applying for the job also. The job will be more appealing to them if they already live close to the business and will not have to drive far or relocate.

Alex also brought up a good point about the price component of the marketing mix. I never thought of it as, the less money you are willing to work for, the chances of you getting hired increases. Often times when applying for a job, however, I think many people will have done some research into that job position and what it usually pays. I also think that many people will often ask for a salary that is higher than the minimum salary that they will actually work for. This will help the person applying for the job try and maximize the amount of money they can make.

Overall, I think Alex is correct that the 4 P's of the marketing mix can be applied to interviewing for a job. What do you think, Alex? Do you agree with the salary negotiating?

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