In response to Michelle's atricle...

Michelle asked the question, "do you find anything interesting in this article?"

My response would be...I find it interesting that she thinks that many people ignore direct forms of mail. In my recent trip to the mailbox, I received a Domino's pizza flyer. I did not ignore this and even if it wasn't something that I am interested in (pizza), I would still give a quick glance to what the piece of mail was. Even if I only gave the flyer a quick glance, I would still have seen the comapny's name, what they are selling, and perhaps something else. So, overall I disagree that people completely ignore direct mail, and although e-marketing may almost completely replace traditional forms of marketing, direct mail can still be a potent form of catching consumers' attention.